Angebote zu "Retention" (8 Treffer)

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Guerra - Papellero, E: Hotel Industry's Retenti...
17,69 € *
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Erscheinungsdatum: 21.08.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: The Hotel Industry's Retention Management's Success Factors of Selected Major Hotels in Abu Dhabi, United Arab Emirates, Autor: Guerra - Papellero, Eileen L., Verlag: Partridge Publishing Singapore, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // General, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 148, Informationen: Paperback, Gewicht: 226 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 05.08.2020
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Employee Retention
39,90 € *
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Employee Retention is an important function of the Human Resource Management. Unless there is a serious, deliberate and planned effort from the management towards this direction, the competitors in the top class hotel industry are likely to attract and snatch the talent already nurtured in the hotel over a period of time. Organizational cultural can have a significant influence on the hotel business.The research also reveals that organizational cultural is highly important in hotel industry due to global customer-related industry. However, this exceptional benefit has some challenges as well, such as communication barriers between their associates. Organization cultural and employee retention has been considered in the hotel industry but strategies and programs are not carefully implemented. Therefore, there is a strong need for more education and training on retaining employees in the future.

Anbieter: Dodax
Stand: 05.08.2020
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Hotel's Service Standard: Reputation and Relati...
35,90 € *
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Competition in the hotel industry is high and it puts stress on top management to adopt different strategies to get competitive edge. Therefore, Hotel management is applying best marketing strategies which consist of sending birthday cards and offer discounts for dining and accommodation in order to build long term affiliation with customer and keeping their sales staff busy in doing surveys regarding the satisfaction of customers by continuously receiving their feedback. Many researchers have proved that customer satisfaction is the important goal of the firm. It is one of the most basic and inevitable business element that cannot be avoided in modern times, growing importance of customer satisfaction, customer retention, increase in the customer knowledge, changes in market demand and the competition has shifted concern from transactional marketing to relationship orientation. Resultantly, reputation is built in customers' minds. Customer perception in the form of Reputation helps to reduce financial as well as psychological costs and better understand the specific product or service when customer hear the organization name, it directly affect the perception and mind.

Anbieter: Dodax
Stand: 05.08.2020
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Social Media Marketing
32,90 CHF *
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Scientific Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, The University of Surrey, language: English, abstract: This paper aims to present a critical and evaluative analysis on the emergence and principles of social media marketing and its true potential to enhance an organisation's marketing efforts. In particular, it outlines the shift in consumer power, influence and behaviour over the last few decades, the development and contemporary notions of relationship-oriented marketing and the contribution of social media in all these processes. Furthermore, the paper deals with the concept of customer relationship management, applicable online marketing techniques and the way social media can be integrated in an organisation's marketing activities in terms of customer acquisition, retention and extension. Notions of the potential of social media marketing in the hotel industry are set in context with online marketing best practice and theoretical assumptions to identify possible contradictions and knowledge gaps.

Anbieter: Orell Fuessli CH
Stand: 05.08.2020
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Profitable Hotel Guest Management: The Factors ...
57,90 CHF *
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Inhaltsangabe:Introduction: Most literature on marketing contains an exhaustive discussion on the topic of relationship marketing and this concept is now well understood by every marketer. However, valuing customer relationships is usually viewed more vaguely as being a general, desirable and virtuous factor. Like many fields in marketing, there has been a failure to justify adopting such an approach based also on its inherent financial control measures. In this increasingly globalised marketplace (the hospitality sector), it can strike as odd that scholars and researchers have overlooked the differences in CRM handling that exist among different cultures. The aim of this dissertation is to make a contribution to closing the gap between marketing and management perspectives in terms of customer profitability, especially in the luxury hotel sector with regard to their international customer/guest base. The gap is to identify by the management and accounting which customers are profitable and to translate these insights into marketing activities. Companies can control their customer relationships and make sophisticated decisions about which customer relationships should be finished and which are worth retaining, a practice known as Customer Equity. The objectives of this work include: - Identify how investment in customer retention create a Return on Investment. - Allocating marketing spending ratios for long-term profitability. - Identify the methods that managers can use to create customer loyalty. - Explain the links between customer loyalty, customer equity and relationship marketing. - Estimate the role of quality factors within service delivery and after-sales service as above and how they affect customer retention. - Identify the effect of after-sales service as above quality on customers¿ expectations and its impact on customer satisfaction. CRM outline is seen by some as an extended database containing useful information about customers that could be used to help extend sales, while others see it as a tool specifically designed for use on a (one-to-one) basis with each of their customers (Peppers and Rogers, 1999). To implement CRM successfully the TQM, HRM and IT management need to ensure organisational alignment (Reinartz et al., 2004). Building on this statement, Buttle (2004) spells out that: ¿CRM needs to be established in three layers: companywide, factional and customer facing¿. Inhaltsverzeichnis:Table of Contents: i.able [...]

Anbieter: Orell Fuessli CH
Stand: 05.08.2020
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Social Media Marketing
20,60 € *
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Scientific Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, The University of Surrey, language: English, abstract: This paper aims to present a critical and evaluative analysis on the emergence and principles of social media marketing and its true potential to enhance an organisation's marketing efforts. In particular, it outlines the shift in consumer power, influence and behaviour over the last few decades, the development and contemporary notions of relationship-oriented marketing and the contribution of social media in all these processes. Furthermore, the paper deals with the concept of customer relationship management, applicable online marketing techniques and the way social media can be integrated in an organisation's marketing activities in terms of customer acquisition, retention and extension. Notions of the potential of social media marketing in the hotel industry are set in context with online marketing best practice and theoretical assumptions to identify possible contradictions and knowledge gaps.

Anbieter: Thalia AT
Stand: 05.08.2020
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Profitable Hotel Guest Management: The Factors ...
48,00 € *
ggf. zzgl. Versand

Inhaltsangabe:Introduction: Most literature on marketing contains an exhaustive discussion on the topic of relationship marketing and this concept is now well understood by every marketer. However, valuing customer relationships is usually viewed more vaguely as being a general, desirable and virtuous factor. Like many fields in marketing, there has been a failure to justify adopting such an approach based also on its inherent financial control measures. In this increasingly globalised marketplace (the hospitality sector), it can strike as odd that scholars and researchers have overlooked the differences in CRM handling that exist among different cultures. The aim of this dissertation is to make a contribution to closing the gap between marketing and management perspectives in terms of customer profitability, especially in the luxury hotel sector with regard to their international customer/guest base. The gap is to identify by the management and accounting which customers are profitable and to translate these insights into marketing activities. Companies can control their customer relationships and make sophisticated decisions about which customer relationships should be finished and which are worth retaining, a practice known as Customer Equity. The objectives of this work include: - Identify how investment in customer retention create a Return on Investment. - Allocating marketing spending ratios for long-term profitability. - Identify the methods that managers can use to create customer loyalty. - Explain the links between customer loyalty, customer equity and relationship marketing. - Estimate the role of quality factors within service delivery and after-sales service as above and how they affect customer retention. - Identify the effect of after-sales service as above quality on customers¿ expectations and its impact on customer satisfaction. CRM outline is seen by some as an extended database containing useful information about customers that could be used to help extend sales, while others see it as a tool specifically designed for use on a (one-to-one) basis with each of their customers (Peppers and Rogers, 1999). To implement CRM successfully the TQM, HRM and IT management need to ensure organisational alignment (Reinartz et al., 2004). Building on this statement, Buttle (2004) spells out that: ¿CRM needs to be established in three layers: companywide, factional and customer facing¿. Inhaltsverzeichnis:Table of Contents: i.able [...]

Anbieter: Thalia AT
Stand: 05.08.2020
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