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Revenue Management Integration
33,99 € *
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Revenue Management Integration ab 33.99 € als Taschenbuch: The Financial Performance Contribution of an Integrated Revenue Management Process for the Service Industry on the Example of Hotel Chains Akademische Schriftenreihe. 2. Auflage. Aus dem Bereich: Bücher, English, International, Gebundene Ausgaben,

Anbieter: hugendubel
Stand: 07.07.2020
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Revenue Management Integration
24,99 € *
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Revenue Management Integration ab 24.99 € als epub eBook: The Financial Performance Contribution of an Integrated Revenue Management Process for the Service Industry on the Example of Hotel Chains. 1. Auflage. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 07.07.2020
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Revenue Management Integration
33,99 € *
ggf. zzgl. Versand

Revenue Management Integration ab 33.99 EURO The Financial Performance Contribution of an Integrated Revenue Management Process for the Service Industry on the Example of Hotel Chains Akademische Schriftenreihe. 2. Auflage

Anbieter: ebook.de
Stand: 07.07.2020
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Revenue Management Integration
24,99 € *
ggf. zzgl. Versand

Revenue Management Integration ab 24.99 EURO The Financial Performance Contribution of an Integrated Revenue Management Process for the Service Industry on the Example of Hotel Chains. 1. Auflage

Anbieter: ebook.de
Stand: 07.07.2020
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Revenue Management Integration
33,99 € *
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Diploma Thesis from the year 2010 in the subject Tourism, grade: 1,8, International University of Applied Sciences Bad Honnef - Bonn (Internationale Hochschule Bad Honnef-Bonn (IUBH)), course: International Tourism and Hospitality Management, language: English, abstract: The diploma thesis assesses the opportunity to implement an integrated approach to revenue management in order to meet the challenges of the competitive tourism environment, which are particularly stemming from the increasing importance of the internet. It is proposed that effective and efficient coordination of the disciplines of revenue management, marketing, sales and e-commerce leads to Revenue Management Integration (RMI), which has a positive effect on financial performance and competitiveness. The thesis aims at identifying key linkages among the disciplines and creates a guideline of how the integration may be achieved. Using multivariate regression, it is tested with 30 hotels, affiliated to eight of the largest hotel chains in Germany, whether Revenue Management Integration is positively related to financial performance. The study showed that integrated revenue management is positively related to RevPAR performance in hotel properties, while the relationship to other profitability measures, such as Return on Equity (ROE) and Operating Profit Margin (OPM) did not yield clear results.

Anbieter: Dodax
Stand: 07.07.2020
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Impact of Globalization on Hospitality
19,90 CHF *
zzgl. 3,50 CHF Versand

Seminar paper from the year 2011 in the subject Business economics - Miscellaneous, grade: B, University of Cambridge, language: English, abstract: The rapid development of international economic integration and globalization has led to significant changes in hospitality industry. Therefore, it is necessary to dwell on various aspects of globalization as the process influencing the current and future developments in hospitality industry. This research will be based on the assumption of a generally beneficial impact of globalization on the industry's development, and the analysis presented here will seek to substantiate this claim. For the purposes of this discussion, globalization shall be defined as the 'ever-tightening network of connections which cut across national boundaries, integrating communities in new space-time combinations' (Hall 1992, p.299). While this definition may seem excessively broad, it is likely to better encapsulate the essence of globalization than the explicitly economy-oriented ones. This paper shall deal with the various expressions of globalization influences in modern hospitality industry. Given the extremely important role of the multinational corporations (MNCs) in contemporary tourism and hotel sectors, a case study of Hilton Hotels Corp. as the paragon of the globalized hotel chain will be integrated in this research. Further, a Business Performance Management (BPM) theoretical model shall be employed to evaluate the comparative performance of the prominent global hotel chains. Proceeding from the latter, a preliminary conclusion on the present state of the market may be formulated. Similarly, the problems of labour market and technological innovations shall be integrated into the study's research framework. Finally, the issue of business strategies shall be raised, with several examples thereof being subjected to comparative analysis.

Anbieter: Orell Fuessli CH
Stand: 07.07.2020
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Revenue Management Integration: The Financial P...
32,90 CHF *
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Inhaltsangabe:Introduction: An integrated approach to Revenue Management (RM), which spans over various disciplines, has frequently been proposed for tourism companies providing perishable products of fixed capacity, such as hotel chains, to fully capture the potential of total profit optimization. Kimes and Wagner (2001) defined the general strategy of revenue management as the practice used by service firms with fixed capacity to match the supply of a perishable commodity with forecasted demand via strategies that manipulate price and time of consumption. Furthermore, revenue management and pricing programs have commonly been praised to have the potential to increase revenues by 3 to 8 % which can in turn result in 50 to 100 % profit improvements. This thesis proposes a departmental and functional integration of various activities to arrive at an integrated revenue management approach that is viewed as the necessary reaction to changing market environment conditions. Information and communication technologies (ICTs) have been changing the tourism industry structure globally, while developing many new opportunities and threats. In this new environment, revenue management becomes as important and challenging as never before and to operate effectively, skills are required to combine several knowledge areas steadily and creatively to make profit from the process. Consequently, it is proposed that particularly due to the modern tourism environment, companies have to make use of strategic integrated revenue management to offset the threats and take advantage of opportunities that the modern tourism environment represents. An integrated approach to revenue management spans the disciplines of yield management, pricing, marketing, sales and e-commerce distribution and seeks to identify linkages to effectively and efficiently coordinate activities in the different areas to arrive at total profit optimization. The thesis is designed to illustrate how Revenue Management Integration (RMI) could be achieved, and the research part aims to asses whether hotel chains that embrace a higher degree of Revenue Management Integration operate at higher profitability.1.1. Research Questions This thesis is designed to evaluate whether an integrated revenue management process provides benefits in terms of financial performance to tourism companies selling perishable inventory such as hotel chains, in particular in a changed and more competitive tourism environment. [...]

Anbieter: Orell Fuessli CH
Stand: 07.07.2020
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Impact of Globalization on Hospitality
12,40 € *
zzgl. 3,00 € Versand

Seminar paper from the year 2011 in the subject Business economics - Miscellaneous, grade: B, University of Cambridge, language: English, abstract: The rapid development of international economic integration and globalization has led to significant changes in hospitality industry. Therefore, it is necessary to dwell on various aspects of globalization as the process influencing the current and future developments in hospitality industry. This research will be based on the assumption of a generally beneficial impact of globalization on the industry's development, and the analysis presented here will seek to substantiate this claim. For the purposes of this discussion, globalization shall be defined as the 'ever-tightening network of connections which cut across national boundaries, integrating communities in new space-time combinations' (Hall 1992, p.299). While this definition may seem excessively broad, it is likely to better encapsulate the essence of globalization than the explicitly economy-oriented ones. This paper shall deal with the various expressions of globalization influences in modern hospitality industry. Given the extremely important role of the multinational corporations (MNCs) in contemporary tourism and hotel sectors, a case study of Hilton Hotels Corp. as the paragon of the globalized hotel chain will be integrated in this research. Further, a Business Performance Management (BPM) theoretical model shall be employed to evaluate the comparative performance of the prominent global hotel chains. Proceeding from the latter, a preliminary conclusion on the present state of the market may be formulated. Similarly, the problems of labour market and technological innovations shall be integrated into the study's research framework. Finally, the issue of business strategies shall be raised, with several examples thereof being subjected to comparative analysis.

Anbieter: Thalia AT
Stand: 07.07.2020
Zum Angebot
Revenue Management Integration: The Financial P...
28,00 € *
ggf. zzgl. Versand

Inhaltsangabe:Introduction: An integrated approach to Revenue Management (RM), which spans over various disciplines, has frequently been proposed for tourism companies providing perishable products of fixed capacity, such as hotel chains, to fully capture the potential of total profit optimization. Kimes and Wagner (2001) defined the general strategy of revenue management as the practice used by service firms with fixed capacity to match the supply of a perishable commodity with forecasted demand via strategies that manipulate price and time of consumption. Furthermore, revenue management and pricing programs have commonly been praised to have the potential to increase revenues by 3 to 8 % which can in turn result in 50 to 100 % profit improvements. This thesis proposes a departmental and functional integration of various activities to arrive at an integrated revenue management approach that is viewed as the necessary reaction to changing market environment conditions. Information and communication technologies (ICTs) have been changing the tourism industry structure globally, while developing many new opportunities and threats. In this new environment, revenue management becomes as important and challenging as never before and to operate effectively, skills are required to combine several knowledge areas steadily and creatively to make profit from the process. Consequently, it is proposed that particularly due to the modern tourism environment, companies have to make use of strategic integrated revenue management to offset the threats and take advantage of opportunities that the modern tourism environment represents. An integrated approach to revenue management spans the disciplines of yield management, pricing, marketing, sales and e-commerce distribution and seeks to identify linkages to effectively and efficiently coordinate activities in the different areas to arrive at total profit optimization. The thesis is designed to illustrate how Revenue Management Integration (RMI) could be achieved, and the research part aims to asses whether hotel chains that embrace a higher degree of Revenue Management Integration operate at higher profitability.1.1. Research Questions This thesis is designed to evaluate whether an integrated revenue management process provides benefits in terms of financial performance to tourism companies selling perishable inventory such as hotel chains, in particular in a changed and more competitive tourism environment. [...]

Anbieter: Thalia AT
Stand: 07.07.2020
Zum Angebot