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Contemporary Marketing and Human Resource Manag...
16,99 € *
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Research Paper (undergraduate) from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: A, Prifysgol Cymru University of Wales, language: English, abstract: This paper aims to make appropriate recommendations, corroborated by academic and practical knowledge, that should contribute to the turnaround of the ailing Prague Hotel. The recommendations are based on the case study information provided in the appendix. Given the increasing importance of the internet the paper devotes considerable attention to online marketing activities. In particular, it focuses on online distribution, web design, search engine optimisation and online advertising, but it will also refer to market segmentation as well as product and pricing strategies. The impact of information technology on the hotel industry is highlighted by a separate case study of the hotel chain Omena Hotels. In addition, an industry analysis using Michael Porters Five Forces model is provided in the appendix. Since employees make a significant contribution to guest satisfaction and eventually business success, the paper refers to the key factors that affect employee motivation, satisfaction and retention. Due to the complexity of the aspects covered in this paper and the need to clarify some of them more comprehensively, appendices are provided that include more detailed information and practical examples.

Anbieter: ciando eBooks
Stand: 21.03.2017
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Förderung der Lesekompetenz in multimedialen Te...
29,99 € *
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Wissenschaftliche Studie aus dem Jahr 2016 im Fachbereich Deutsch - Deutsch als Fremdsprache / Zweitsprache, Note: 2, , Sprache: Deutsch, Abstract: Die Digitalisierung der Touristikbranche macht eine Neuausrichtung der Lesekompetenzförderung für die zielgerichtete Orientierung in Neuen Medien nötig. Dies wird im Rahmen des Sprachcurriculums der Swiss Hotel Management School in Leysin (im Folgenden SHMS Leysin) exemplarisch versucht. Ziel des arbeitsmarktorientierten Leseförderungskonzepts ist die Entwicklung von Lese-Teilkompetenzen, welche für die zielgerichtete Orientierung in textuellen Medienangeboten innerhalb der Content-Aggregatoren aus der Touristikbranche bzw. im Destination Management konstitutiv sind. Nach einer Erarbeitung von Konzepten zur Lese- und Medienkompetenz werden zunächst die Leseanforderungen für das Mischformat der textbasierten Medien konkretisiert. Im zweiten Schritt wird ein Konzept der Leseförderung an der SHMS Leysin vorgestellt. Die Leseförderung erfolgt dabei konkret über Mediennutzungsmuster. Diese werden auf operationeller und inhaltlicher Ebene sowie auf der Ebene der Informationssuche in textbasierten Neuen Medien der Touristikbranche entwickelt.

Anbieter: Bol.de
Stand: 07.05.2017
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Revenue management. Yeld management: dalle comp...
55,00 € *
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Lo Yield Management procura una nuova dimensione al marketing che tradizionalmente si è fondato sulla gestione di prodotto distribuzione comunicazione e prezzo facendo anche del controllo dell´inventario uno dei suoi aspetti. Fino ad ora questa attività è stata collegata alla produzione o alle operazioni e molto spesso disconnessa o addirittura in conflitto con la funzione di marketing. Lo YM non è ospitale. L´ospitalità al suo estremo presuppone alla base una porta sempre aperta e uno slancio disinteressato slegato nel suo esternarsi da logiche di profitto; lo YM all´estremo opposto è guidato esclusivamente da logiche di interesse rivolte ai risultati di esercizio le quali possono chiudere alcune porte inibendo l´accesso. Tali due estremi sono entrambi di vitale importanza per l´impresa e debbono poter convivere serenamente rispettandosi a vicenda senza disturbarsi. La doppia anima deve essere curata con attenzione affinché le due diverse forze non entrino in contrasto poiché proprio nell´armonizzare questa apparente realtà dicotomica l´impresa turistica trova il suo successo.

Anbieter: buch.de
Stand: 07.05.2017
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Lisa Bodell on Driving Innovation from Within, ...
0,83 €
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Innovation is critical to the success of both organizations and individuals. But does everyone have the ability to innovate? One company believes the answer is yes. Lisa Bodell is the founder and CEO of futurethink. Under Lisa´s leadership, futurethink convenes a unique team of savvy businesspeople, award-winning creative strategists and members of elite futurist organizations to bring the power of progress into the reality of business. Clients such as Citigroup, Mastercard, and Westin Hotels look to futurethink to develop their innovation efforts. Language: English. Narrator: Dave Summers. Audio sample: http://samples.audible.de/bk/amai/000037de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 12.04.2017
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Raghubalan, G.: Hotel Housekeeping
21,95 € *
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Hotel HousekeepingBusiness, Management, Wirtschaft, Hauswirtschaft, Hotelmanagement, Englische Buecher, BUSINESS & ECONOMICS

Anbieter: RAKUTEN: Ihr Mark...
Stand: 15.05.2017
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Culture Hacker - Reprogramming Your Employee Ex...
22,99 € *
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HACK YOUR WORKPLACE CULTURE FOR GREATER PROFITS AND PRODUCTIVITY I LOVE THIS BOOK! -CHESTER ELTON, New York Times bestselling author of All In and What Motivates Me When companies focus on culture, the positive effects ripple outward, benefiting not just employees but customers and profits. Read this smart, engaging book if you want a practical guide to getting those results for your organization. -MARSHALL GOLDSMITH, executive coach and New York Times bestselling author Most books on customer service and experience ask leaders to focus on the customer first. Shane turns this notion on its head and makes a compelling case why leaders need to make satisfied employees the priority. -LISA BODELL, CEO of Futurethink and author of Why Simple Wins This is a must read for anyone in a customer service-centric industry. Shane explains the path to creating both satisfied customers and satisfied employees. -CHIP CONLEY, New York Times bestselling author and hospitality entrepreneur The question is not, does your company have a culture? The question is, does your company have a culture that fosters outstanding customer experiences, limits employee turnover, and ensures high performance? Every executive and manager has a responsibility to positively influence their workplace culture. Culture Hacker gives you the tools and insights to do it with simplicity and style. Culture Hacker explains: Twelve high-impact hacks to improve employee experience and performance How to delight and retain a multi-generational workforce The factors determining whether or not your employees deliver outstanding customer service SHANE GREEN is a world-renowned keynote speaker, author, television personality, and consultant to global Fortune 500 leaders on customer experience and organizational culture. Shane draws on his foundation at The Ritz-Carlton Hotel Company and his work in multiple industries, to help clients transform customer experiences by improving employee habits and mindsets. As president and founder of SGEi, Shane leads a team of professionals who inspire iconic brands, like the NBA, Westfield, Foot Locker, Net Jets Inc., W Hotels, and BMW to reprogram their employee experiences-in order to create loyal customers and raving fans.

Anbieter: ciando eBooks
Stand: 17.04.2017
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Brand Management in the Hotel Industry and its ...
44,99 € *
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(44,99 € / in stock)

Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty:1. Auflage. Jessica Salver

Anbieter: Hugendubel.de
Stand: 28.04.2017
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Front office operations management in 5 star ho...
46,60 € *
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This book aims to examine personnel organization and staff specialization through behavioral outlook in front offices of seven five-star Majorcan luxury hotels. As per multiple case study research design, all the staff in all seven front offices where subject to research. As a result of the investigation, this book attempts to create a concept of efficient and effective front office operation management through behavioral approach, which focuses on employee organization and specialization rather than on processes. However, processes were also subject to examination and report

Anbieter: buch.de
Stand: 07.05.2017
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Analysis of senior management training needs in...
24,99 € *
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Master´s Thesis from the year 2007 in the subject Hotel Industry / Catering, grade: ´´-´´, London Metropolitan University (Birkbeck College), course: MSc in Organisational Bahaviour, 85 entries in the bibliography, language: English, abstract: A thorough analysis of training needs is an important component of any systematic training strategy. International hotel companies face substantial challenges in terms of human resources development. This situation may lead the assumption that they would therefore apply particular care in the planning, design, implementation and evaluation of their training activities. This study´s objectives were to explore whether large hotel companies sufficiently consider organizational, task and person aspects when analyzing their senior management´s training needs, and on the other hand, to investigate how systematically they apply the training cycle. The 15 largest international hotel organizations were selected to participate in this qualitative study in which relevant questions were asked to one senior Human Resources Executive of each company via a semi-structured telephone interview. Answers from eleven organizations were obtained. The responses suggest that structured and exhaustive approaches to training needs analysis are the exception rather than the norm. All companies do in some way assess existing training needs. However except for one company, none comprehensively considers all three areas of training needs. The general focus seems to be on persons´ needs, and to a lesser degree on the organization´s needs and current industry trends. There is a clear preference to rely on performance reviews and individual assessment centre results. These two sources were mentioned by a large majority of respondents. Less often, overall company results in terms of finances, quality and sometimes other balance score card criteria provide an impetus for training activities. This suggests that organizational needs are taken into account. Very little attention seems to be paid to current job requirements, although most respondents claim taking future job requirements into account for training purposes. This seems contradictory, but may be explained by the rapid rate of change the industry is exposed to. Overall, the answers suggest that in general, training planning in large hotel organizations is less structured than the academic literature overwhelmingly recommends. While the majority of the organizations interviewed set general, company wide training objectives, only about half of them also set individual development goals for their managers. This appears to be inconsistent with the hotel industry´s apparent focus on the person level in training needs analysis.

Anbieter: Thalia.de
Stand: 07.04.2017
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Hotel Tales
3,27 € *
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Every hotelier has stories to tell. A motley collection of tales that amuse, inspire, startle and move their listeners. These anecdotes were once known only to those who worked within a hotels shiny walls, but now they will be shared with the rest of the world through Hotel Tales, a compilation of short stories that offer an intriguing behind-the-scenes peek at life in the hotel industry.The stories have been handpicked from the personal collections of CEOs, managers, public relations officers, and the front desk, security, F&B and housekeeping staff of various hotels in Asia. With each turn of the page, these storytellers will reveal what a trashed hotel room really looks like, the creativity involved in covering up a mishap, how they handle obnoxious guests, the lengths they go to when dignitaries come acalling and so on.Hotel Tales will show you a side of the service industry that you have never seen before. Hotel Tales is available now in all major bookstores.

Anbieter: Bol.de
Stand: 07.05.2017
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The Education of an Accidental CEO , Hörbuch, D...
9,95 €
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David Novak, one of today´s most engaging, unconventional, and successful business leaders, lived in 32 trailer parks in 23 states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hope of maybe one day becoming a creative director. Instead, he became head of the world´s largest restaurant company at the ripe old age of 47. While David never went to business school, he did learn from the greatest of teachers: experience. His ideas built an entire culture around reward and recognition, getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others, and are studied in great detail by other companies. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself. Whether you are the CEO of a global conglomerate or a budding entrepreneur, David Novak´s street-smart wisdom will help you get where you want to go. ungekürzt. Language: English. Narrator: Howard Ross. Audio sample: http://samples.audible.de/bk/rand/001266de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 12.04.2017
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Catering management a Comprehensive Guide to th...
24,99 € *
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Catering management a Comprehensive Guide to the Successful Management of Hotel, Restaurant, Board: C Hermansenn

Anbieter: Hugendubel.de
Stand: 22.05.2017
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